Edun Mark 2 x
The most attractive thing is always talent.
Danielle Sherman Creative Director of Edun is, season by season creating and expanding the visual language of this ethical label.
Building it block by block – the inspiration Africa, the journey a clear path: Her palette is clean, simple and continuous which means that like the materials she uses, pieces can be woven together.
Take her SS14 Collection..everything can be seamlessly added as an extra, rich layer – more shapes to play with. More weather changes to adapt to. It’s clever, it’s thoughtful. It’s sustainable in your wardrobe.
She answers ‘Who am I?’ before ‘What shall I buy?
And 85% of the this Season was made in Africa.
Unlike Karl, Danielle gets the sneaker aesthetic to perfection.
Simple but with intelligent, creative twists – a juxtaposition here, the unexpected there. She’s not trendy..she’s effortless.
Laters, Kate x
Edun is the ethical fashion label founded by Ali Hewson and Bono in 2005. Their vision is to build long-term sustainable growth opportunities in Africa by supporting the manufacturing process and building community initiatives in the country. Danielle Sherman was named Creative Director in April 2013 and these incandescent pics are cherry-picked from her first Collection which debuted in New York Fashion Week in September.
The provocativeness is in the simplicity: Simple palette, simple patterns, simple shapes – the mixing it up is where the awesomeness happens.
J’adore and want.
It’s fluid, it’s refreshing: Justification takes on a new dimension and skilfully skewers the message home…You don’t have to pretend not to care.
For Spring 2014 they want 85% of the Edun Collection to be produced in Sub Saharan Africa and they’ve been travelling to Africa for more inspiration.
They truly believe they can hit the wall and make a dent. So do I, and I personally can’t wait to see what they do next..Roll on February!
Laters, Kate x