The most attractive thing is always talent.
Danielle Sherman Creative Director of Edun is, season by season creating and expanding the visual language of this ethical label.
Building it block by block – the inspiration Africa, the journey a clear path: Her palette is clean, simple and continuous which means that like the materials she uses, pieces can be woven together.
Take her SS14 Collection..everything can be seamlessly added as an extra, rich layer – more shapes to play with. More weather changes to adapt to. It’s clever, it’s thoughtful. It’s sustainable in your wardrobe.
She answers ‘Who am I?’ before ‘What shall I buy?
And 85% of the this Season was made in Africa.
Unlike Karl, Danielle gets the sneaker aesthetic to perfection.
Simple but with intelligent, creative twists – a juxtaposition here, the unexpected there. She’s not trendy..she’s effortless.
Laters, Kate x