AG for Alexa..
Alexa Chung has made her first foray into serious fashion by designing a 20 piece collection for the Californian label AG. It’s a career she’s always dressed for – but is being famous enough?
My expectations were high..I wanted frank and forthright with a street awareness…and a determination to do her own thing, all delivered with a kick and a wink..
Well..I like the buttons. But if this really is a throw back collection honouring the late sixties and seventies, I’d have preferred them in brass..
You could say it’s nice and polite..which would be polite..
Or you could say this looks like something you could stumble into on a rack in the deepest, darkest depths of Marks and Sparks..not even Per Una label..
And if you said this was from Gap, I would believe you.
Tame and lacking flair..the collection is like going to taste a beautiful rich merlot..and finding it’s slightly warm water from a plastic cup instead. There’s going to be a lot of seriously good denim this year – Sonya Rykiel and Gucci being just two casing points. In comparison, this collection falls way off the mark. It will sell out..but that says more about our society than good design…
Laters, Kate x
Maison Bentley Style 
Ugh! She has played it dull. The floral denim is depressing, very American Mom on her way to little league. It’s dated in a bad way. It should and could have been so covetable. My money is safe!
I was gutted by the lack of creative flair..don’t know quite what I was expecting..but it wasn’t this.. xxx
Disappointing. But maybe she will develop and evolve over time? She certainly can put outfits together beautifully. X
I just think of lots of highly talented fashion students who’ve been through the proper training who’d eat their own arms for such a chance… Xxx
I absolutely agree! Besides, I never got what the fuss was about her in the first place.
I heard her speak at the Vogue Festival..and she’s a bright cookie..and I like the way she puts high and low together..but this was flat, flat, flat.. xxx
What a missed opportunity. I like her style but this doesn’t capture it.
I wanted more of a play on masculine/feminine..more quirky touches..the unexpected..instead of being unexpectedly mediocre.. xxx
Boring…
I had such high hopes.. xxx
Dear Kate
Can I steal your “rich merlot” line? I promise to give properly all credit where it’s due. I find the examples in your photo essay perfectly acceptable, perfectly safe, and perfectly boring…
I would be honoured.. xxx
I agree on the sell out part, it is sad. I like the clothes, except for the M&S jacket, but there’s nothing exceptional about them. With some quality denim I could make them in my sewing room haha!! I’m a big fun of brass too!!
You go girl! would love to see what you come up with..the button-up skirt would look good on you.. xxx
Haha and why not, it may be a little while but will give it a go! xx
I have given better to charity shops…..!
Which charity shops?! xxx
Couldn’t agree more, Kate! She was phoning it in looks like… That shapeless embroidered jacket looks like it fell of a cheap stall! xox
I’m surprised she put her name to it.. xxx
They’re a bit Next, aren’t they?