This season Karen Walker, Goddess of eyewear, is using her product advertising platform to highlight her work with the United Nations’ International Trade Centres Ethical Fashion Initiative whose task it is to promote sustainable business over aid dependency.
Each pair of her new sunglasses will come with a screen-printed pouch made by Kenyan Artisans, with a further option of buying more embellished, more expensive pouches as well.
Winnifred – Supervisor.
In a clever, human move that perfectly illustrates the interwoven connections within the project and Karen Walker’s thinking, the workers and makers have also become the models and the faces of the glasses.
She says: ‘The Campaign captures our innate optimism, our love of maximum-impact in the images themselves and also directs attention to Kenya in a positive way. The images help to bring visibility to how fashion can be a vital vehicle out of poverty.’
Rason – Maasai Beader.
Florence – Artist.
Anton – Metal Caster.
All photos by Derek Henderson
The workers are no longer the forgotten force but have personally created the Work of Art this Campaign is by owning the visual story and underlining the simple fact that beauty is around all of us in our every day.
Effective, clever..and stunning.
Laters, Kate x
Edun is the ethical fashion label founded by Ali Hewson and Bono in 2005. Their vision is to build long-term sustainable growth opportunities in Africa by supporting the manufacturing process and building community initiatives in the country. Danielle Sherman was named Creative Director in April 2013 and these incandescent pics are cherry-picked from her first Collection which debuted in New York Fashion Week in September.
The provocativeness is in the simplicity: Simple palette, simple patterns, simple shapes – the mixing it up is where the awesomeness happens.
J’adore and want.
It’s fluid, it’s refreshing: Justification takes on a new dimension and skilfully skewers the message home…You don’t have to pretend not to care.
For Spring 2014 they want 85% of the Edun Collection to be produced in Sub Saharan Africa and they’ve been travelling to Africa for more inspiration.
They truly believe they can hit the wall and make a dent. So do I, and I personally can’t wait to see what they do next..Roll on February!
Laters, Kate x