Karen Walker has managed to capture the sex-factor in her new campaign..with a dog. A dog called Toast with a strong sense of self who doesn’t let anyone walk over her, but is more than happy to throw us a bone..
Like Karen Walker’s previous campaigns, it’s humourous, cheeky and rather wonderful, with just the perfect combination of wit and gristle.
The glasses aren’t bad either…
Laters, Kate x
This season Karen Walker, Goddess of eyewear, is using her product advertising platform to highlight her work with the United Nations’ International Trade Centres Ethical Fashion Initiative whose task it is to promote sustainable business over aid dependency.
Each pair of her new sunglasses will come with a screen-printed pouch made by Kenyan Artisans, with a further option of buying more embellished, more expensive pouches as well.
Winnifred – Supervisor.
In a clever, human move that perfectly illustrates the interwoven connections within the project and Karen Walker’s thinking, the workers and makers have also become the models and the faces of the glasses.
She says: ‘The Campaign captures our innate optimism, our love of maximum-impact in the images themselves and also directs attention to Kenya in a positive way. The images help to bring visibility to how fashion can be a vital vehicle out of poverty.’
Rason – Maasai Beader.
Florence – Artist.
Anton – Metal Caster.
All photos by Derek Henderson
The workers are no longer the forgotten force but have personally created the Work of Art this Campaign is by owning the visual story and underlining the simple fact that beauty is around all of us in our every day.
Effective, clever..and stunning.
Laters, Kate x
I’ve been reading a great deal lately on the pros and cons of the Dove Real Beauty ad campaign..Does it represent a significant change in advertising by re-defining the unrealistic ideals regarding the way women should look?..Or is it a cynical reinforcement of the same old message that beauty is the most important asset for a women to have?
Personally, I can’t help but feel it’s an attempt at blue sky thinking by driven, claustrophobic, muttering male advertising execs who see it as an opportunity to make money by taking a ‘supporting’ stand.
Particularly when you compare the sugar coated rhetoric of the Dove ads, to the genius take it or leave it campaign for Karen Walker’s sunglasses based on the inspirational ladies from Ari Seth’s Advanced Style Blog.
Ilona Royce Smithkin, Artist, aged 92 wearing Northern Lights.
Wearing Deep Freeze.
I wish we could see more advertising like this with no pretence, no underlying message other than rich visual flair, charisma and exuberance – this subject shouldn’t really be a blog post, just like the Dove ad shouldn’t really be a Blog post.. but until advertisers stop religiously peddling youth as the only currency that sells, with beauty as it’s alter-ego then campaigns such as Karen Walker’s will just be brilliant flashes in the pan.
Until then, all I know is I want a little bit of what they’re having for no other reason than I think they are awesomely super cool…I think I have a crush..
Laters, Kate x