Tagged: The workers as models

Another Walker..

1557624_10152167286564183_1252627068_nKoppola – Maasai beader.

This season Karen Walker, Goddess of eyewear, is using her product advertising platform  to highlight her work with the United Nations’ International Trade Centres Ethical Fashion Initiative whose task it is to promote sustainable business over aid dependency.

1625546_10152167286819183_1055085827_n Velma – Assistant.

Each pair of her new sunglasses will come with a screen-printed pouch made by Kenyan Artisans, with a further option of buying more embellished, more expensive pouches as well.

1545078_10152167286754183_689407529_n

Winnifred – Supervisor.

In a clever, human move that perfectly illustrates the interwoven connections within the project and Karen Walker’s thinking, the workers and makers have also become the models and the faces of the glasses.

1545817_10152167286959183_630046041_n Beatrice – Craftsperson.

She says:  ‘The Campaign captures our innate optimism, our love of maximum-impact in the images themselves and also directs attention to Kenya in a positive way.  The images help to bring visibility to how fashion can be a vital vehicle out of poverty.’

400620_10152167287124183_1069066969_n

Rason – Maasai Beader.

936802_10152167286854183_797013741_n

Florence – Artist.

1558441_10152167286724183_1912498336_n

Anton – Metal Caster.

220114SPLKW15_620x413 220114SPLKW6_620x413

All photos by Derek Henderson

The workers are no longer the forgotten force but have personally created the Work of Art this Campaign is by owning the visual story and underlining the simple fact that beauty is around all of us in our every day.

Effective, clever..and stunning.

Laters, Kate x