Arket is the new concept child of H&M and translates to ‘a sheet of paper’.
One can only think this relates to blank, ie a change of direction.
It will cater for men, women, children and homewares, but there will be a conscious focus away from High Street principals of pile em high, sell em cheap, to sustainability, durability and quality, but with an eye on affordability.
It says it’s offering ‘Staples in varying weights’ – a concept to embrace.
And opens in the UK on 25 August.
One for the diary.
Laters, Kate x