Hunter, an authentic British heritage brand beloved of the posh, festival goers and anyone inbetween: It’s the mainstream label with proper appeal and sits on it’s tartan wingback armchair like a curled, sleeping cat.
There’s much to love: simplicity, versatility, a sense of tradition mixed with a slick, modern attitude.
And yet I have a gripe (I suspect it’s to do with old age)
Take a product like a mac or a wellington boot (both things Hunters do particularly well). Part of their appeal is their adaptability and flexibility…so why do their products have to be divided ‘mens’ ‘womens’ ‘girls’ and ‘boys’? Why this continual need to introduce psychological barriers to choice?
I’m starting to think that the division of the sexes is a background noise that all too often we just accept and that it’s insidious reach starts when are children and impressionable: Boys uniform, girls uniform, pretty school shoes for the girls, practical ones for the boys, netball for the girls, rugby for the boys. And I can see the result of this in all the adults associated with school: The parents that are class reps for the school?…all women. The contact emails for playdates?..are for all the women – even if they work full time as well. If a child was sick..the school would phone the mother regardless of whether she was the main breadwinner or not. Pick up and drop off? This is more mixed..but it’s certainly not equal.
If we want true liberty of thought and equal treatment of the sexes then little things like unnecessary labels really do need to matter. And Fashion (with a capital ‘f’) is in the perfect place to take the first steps forward.
Laters, Kate x
As the seconds, minutes, days..even years tick past there’s one never-changing truth that remains a constant….for every good thing, there’s a shadow and for every bad event, somewhere, there’s a pearl..
Joy: The kids go back to school TOMORROW!!!
Horror: All uniforms, shoes, bags, pencil cases blah blah blah have to be ready…and labelled..
Sewing on labels is my idea of purgatory – I dare anyone to disagree..(And I’ve done ironing them on…and melted Bella’s coat..my normal cheat is a permanent marker – tres slummy mummy – but why are the nibs always so thick and the tabs so small??)
Happiness: The discovery of the website Stamptastic – Set up by three SW London mums (A local company – yay!) with 8 children under 11 between them they sat around their
witches cauldron kitchen table and agreed that labelling stunk. So they came up with a genius solution: A simple stamp in just the right size with a special ink pad that can be used on all types of surfaces from clothes to stationary equipment..I’ve ordered mine with just our surname on it so it’ll do the whole family – nothing that moves will escape: Shoes, coats, gym stuff, goggles, swim hats..the husband..
Horror: I only ordered mine yesterday….so until it comes, I’m just going to duct tape everything, everything to the kids…
It’ll be a conversation starter if nothing else…
Laters, Kate x