MiH Magic x
MiH, the original British jean brand have brought out their easy wear, always stare SS15 Collection.
With their love of denim and lashings of groovy inspiration, their designs are classic, pragmatic, clever and very independent.
You really sense it’s an high energy, slow process with thought and quality poured in.
They catch the nostalgic vibe of pre-mass market, when things were built to last and gently soften in the sun, improving with age and use.
To be worn collecting sea-shells on a sandy beach..or blinged up with statement jewellery at a posh party in London.
Wholesome, exhilarating food for the eyes, I can eat it all standing up…and always want more.
Laters, Kate x
Oooh never heard of this brand before but will keep a look out. Hope they do them in a big arse style or else I’m stuffed. 🙂 xx
The campaign felt Scandinavian to me. Did anyone else break into Abba? or desire a pair of “hasbeens”? XO
Wow, so many inspirational pics.
No wonder I just nominated you for the very inspiring blogger award:
It would be an honor if you accepted the award 🙂 Keep up the good work.
I love the 70’s inspired cut of some of the jeans. The little boho tops are simple and sweet too.
omg, how hip! love love love xxx
Very inspiring 🙂
I love all of these but particularly the indigo peasant blouse!