There’s a new label on the cyber-street..Finery London, led by Caren Downe who’s high street pedigree and gene pool includes buying director at Top Shop and ASOS.
She left ASOS disillusioned with the emphasis on commerciality rather than creativity…and has returned to fill what she sees as the glaring gap in the market: Women that know their style and want something more considered in the £40 – £250 price bracket, that magical hybrid of excellent design and affordable prices – and she’s certainly talking my language…
It’s a range cleverly jigsawed together – there’s a sense of calm and knowing, rare in the heart of the retail storm, with warm, welcoming air that gently blows you across the threshold..
The shoes are incredible..
With a rich current of ideas running under simple shapes, that cunning mixture of cool statements and strong balls.
Forensically clear with a sense of attentive stillness, but still authentic and heartfelt..I’ll be following this story with interest..
Laters, Kate x