Finery London x
There’s a new label on the cyber-street..Finery London, led by Caren Downe who’s high street pedigree and gene pool includes buying director at Top Shop and ASOS.
She left ASOS disillusioned with the emphasis on commerciality rather than creativity…and has returned to fill what she sees as the glaring gap in the market: Women that know their style and want something more considered in the £40 – £250 price bracket, that magical hybrid of excellent design and affordable prices – and she’s certainly talking my language…
It’s a range cleverly jigsawed together – there’s a sense of calm and knowing, rare in the heart of the retail storm, with warm, welcoming air that gently blows you across the threshold..
The shoes are incredible..
With a rich current of ideas running under simple shapes, that cunning mixture of cool statements and strong balls.
Forensically clear with a sense of attentive stillness, but still authentic and heartfelt..I’ll be following this story with interest..
Laters, Kate x
Loved the lay out amazing pictures shared it on twitter
Clever photography and styling..and the clothes aren’t bad either! xxx
I love the shoes!
They are edible! xxx
The green coat is a to die for and I saw a hint of embroidery in a skirt (photo showing shoes) – if that is the label’s skirt, I am in! 🙂
Just the perfect shade of green..and yes, all the clothes are theirs..stunning eh? xxx
I know alittle sad to say, but, it looks v v comfortable. Love the green coat! xx
Of course that is the most expensive item at £250..but I still think good for the price. I appreciate the way the brand have decided to appeal to the sensible, older customer..at last! xxx
I read about in a magazine the other day! Such clean shapes, they look chic and effortless!
Very similar to Cos..I’m always a fan of more choice.. xxx
Nice coat, funny enough i have recently bought trousers exactly color and material. Should I dare the total petrol green look? Love the lines.