Another Walker..
Koppola – Maasai beader.
This season Karen Walker, Goddess of eyewear, is using her product advertising platform to highlight her work with the United Nations’ International Trade Centres Ethical Fashion Initiative whose task it is to promote sustainable business over aid dependency.
Velma – Assistant.
Each pair of her new sunglasses will come with a screen-printed pouch made by Kenyan Artisans, with a further option of buying more embellished, more expensive pouches as well.
Winnifred – Supervisor.
In a clever, human move that perfectly illustrates the interwoven connections within the project and Karen Walker’s thinking, the workers and makers have also become the models and the faces of the glasses.
Beatrice – Craftsperson.
She says: ‘The Campaign captures our innate optimism, our love of maximum-impact in the images themselves and also directs attention to Kenya in a positive way. The images help to bring visibility to how fashion can be a vital vehicle out of poverty.’
Rason – Maasai Beader.
Florence – Artist.
Anton – Metal Caster.
All photos by Derek Henderson
The workers are no longer the forgotten force but have personally created the Work of Art this Campaign is by owning the visual story and underlining the simple fact that beauty is around all of us in our every day.
Effective, clever..and stunning.
Laters, Kate x
Maison Bentley Style 
Reblogged this on OZONEDESIGNLIFESTYLE.COM and commented:
Love this new eyewear campaign from Karen Walker…
Great
Fabulous sunnies and inspirational photos, let’s hope the workers feel some long-term benefits for their skills.
Another stunning ethical initiative + the sunglasses, makers and workers look amazing ! xxxxx
Wow – I am loving all of this. The photos alone are amazing, let alone the eyewear. Great collection!
Reblogged this on Milieu de la Moda.
Rason the Maasai beader is my main man! xxx
What a wonderful concept. These images are great! X
I love her. Have you seen the campaign with the kids…so cute! x d
This is wonderful.
So neat, love her sunglasses!
This is really amazing! This is why I love fashion… Shared this on my Facebook Fan-page because it’s worth it!!!
Loving this- thanks for putting this out there! Xo
Looooove!!
This is such a stunning idea + so inspiring campaign…
adore the updated Orbit Filigree in gold glitter…
and totally adore Rason – Maasai Beader!!
PS Would love to reblog some time…
would that be ok?