It was two years ago that Claire Burrows first started talking to me about her ideas to create her own shoe label. She’s always had a thing about shoes and studied at London College of Fashion before going on to create award winning ranges for international footwear brands including Kurt Geiger and Fitflop. With nearly 20 years of experience and insider industry knowledge she has an understanding of footwear that’s second to none. It’s a joy to hear Claire talk about shoes as her passion just pours out – she thinks about every aspect and no stone is left unturned. But that doesn’t make it any easier to escape the security of the 9 to 5 and walk down an unknown road..even if you’re wearing the most comfortable shoes ever.. But the lovely Claire is special, brave and courageous and she’s taken that leap of faith, producing her very first range based on her beliefs and intuitive knowledge: As a woman wearing shoes every day Claire firmly believes that shoes should be as comfortable as they are fashionable. Air and Grace is Claire’s new baby. Her first range of shoes are a series of ballerina pumps: Luxurious butter soft leathers, modern feminine designs..but most importantly..sumptuous, clever underfoot cushioning in all the right places so your feet don’t have to suffer the knocks of every day life, even when you do.
With her magic she’s turned the ordinary shoe into gloves for your feet and banned the pain of ‘heel smack’ and ‘ball-of-foot-shock’ forever.
I’ve tried them on..and I can honestly say I didn’t want to take them off!
They really can take the strain out of every day..no matter what life throws at you!!
(And before anyone says ‘congratulations’..this isn’t me!)
Of course this is just the start for Claire – these shoes are literally the first designs hot from the factory – she’s now deep in discussions with buyers and designing an e-commerce site with full social media support, but if you believe like I do that women should support women and that beautiful and practical is a wining combination, please show your appreciation for someone brave enough to set out alone in the big wide commercial world and ‘like’ her Facebook page – every little bit helps. They say the journey of a thousand miles starts with the first step..but at least for Claire with her Air and Grace shoes her steps will always be in style and comfort! Go Claire!
Laters, Kate x