Tagged: Thinking about the children x

The Fableists x

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(Bella wearing Baseball shirt £20)

The driving force behind The Fableist’s children’s label has nothing to do with fashion, it has nothing to do with faddy designs or even seasonal clothes.  The name comes from the amalgamation of two words – ‘fables’ – for the telling of stories and most importantly, where each piece of clothing comes from, and ‘activist’ – what it’s going to take to change this industry around.   The simple focus of the brand is the wish to do the best for our children and that this should never involve child labour or harmful chemicals.

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(Charlie wearing Recycle tee £16)

But that doesn’t mean the fashion doesn’t exist..

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Look through the Collection and you’ll find their Chore coat..utilitarian to a seam – can be worn by either boys or girls..timeless, versatile and a wardrobe staple winter or summer.

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(Bella wearing Charlie’s Breton tee! £20)

Or their Smock Dress? A tom-boys delight..a dress that isn’t girly based on a vintage dress found in a Parisienne flea market.  How perfect?

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(Charlie wearing Brain tee £16)

Every element has been thought of and thought through, from the biodegradable PVC packaging to passports and labels made from re-cycled paper and rhino poo.  Certainly had my scamps laughing!
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At the heart of so much fashion today is a grotty portrait of a dusty, broken world where profit comes before anything else.

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What a joy then to discover a Company that is prepared to buck the trend.

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The Fableists are chicken soup for children clothes – rich, deep and soulful.  They recognise that our future is the little people..and their future needs a planet.

Cool clothes and a good heart?

It’s a rare combination that deserves our support.

Laters, Kate x