The Fableists x
(Bella wearing Baseball shirt £20)
The driving force behind The Fableist’s children’s label has nothing to do with fashion, it has nothing to do with faddy designs or even seasonal clothes. The name comes from the amalgamation of two words – ‘fables’ – for the telling of stories and most importantly, where each piece of clothing comes from, and ‘activist’ – what it’s going to take to change this industry around. The simple focus of the brand is the wish to do the best for our children and that this should never involve child labour or harmful chemicals.
(Charlie wearing Recycle tee £16)
But that doesn’t mean the fashion doesn’t exist..
Look through the Collection and you’ll find their Chore coat..utilitarian to a seam – can be worn by either boys or girls..timeless, versatile and a wardrobe staple winter or summer.
(Bella wearing Charlie’s Breton tee! £20)
Or their Smock Dress? A tom-boys delight..a dress that isn’t girly based on a vintage dress found in a Parisienne flea market. How perfect?
(Charlie wearing Brain tee £16)
Every element has been thought of and thought through, from the biodegradable PVC packaging to passports and labels made from re-cycled paper and rhino poo. Certainly had my scamps laughing!
At the heart of so much fashion today is a grotty portrait of a dusty, broken world where profit comes before anything else.
What a joy then to discover a Company that is prepared to buck the trend.
The Fableists are chicken soup for children clothes – rich, deep and soulful. They recognise that our future is the little people..and their future needs a planet.
Cool clothes and a good heart?
It’s a rare combination that deserves our support.
Laters, Kate x
Maison Bentley Style 
Beautiful clothes, beautiful photos and very beautiful and joyful children. Congratulations to their mom!
Thank you luv!..we did have a laugh! xxx
fun and stylish moments! 😉
Sometimes it’s nice to plan nothing and go with the flow..photographing you’re own kids certainly helps as there’s no time pressure – apart from losing the sun!! xxx
going with the flow is the best 🙂 but losing the sun is sometimes nerve racking 😀
Now that you’ve explained the meaning, it’s a very cool name.
They’re clever people! Mumist doesn’t quite have the same ring… xxx
Super post and Brilliant Models 🙂
Bless you! They were paid in chocolate…. xxx
What a great post. Cute models xxxx
http://www.littleprettymess.com
There was only one moment of sulking over who would get which sunglasses…typical! xxx
Yes yes YES!!!!!! Everything that matters. Your children are FANTASTIC and BEAUTIFUL in these photos! I just love this xxx
Hehe! We had a laugh doing it – Bella picked her own red indian makeup design..far better than homework!! xxx
Your stunning photographs (bravo !) truly pay justice to this greatly ethic brand ! The picture of Bella with the doll is a true photographic masterpiece : the Fableists should use your fantastic images, and thoughtful text, for their lookbook ! xxxxx
Thank you luv! – The doll is called ‘Graceful’ which I think is a wonderful name! She still has her war paint on…! xxx
Reblogged this on TheFableists and commented:
A fabulous Fableist-y post from our friends at Maison Bentley Style today. Terrific photos of kids being kids in our clothes – just what we like to see!
Thanks guys! We thoroughly enjoyed ourselves! xxx
Gorgeous stuff and beautifully photographed. Thanks for introducing me to the fableists, the smock dress will be my summer girl staple and the pirate t-shirt is a must have for the boys. X
The smock dress is a must..I think the Chore coat is a great layering number – far nicer than a hoody! xxx
I love these photos!!
Thank you! – I did wonder if I’d have to rush off to a&e if they fell off the posts…but I think ice-skating skills helped! xxx
Those adorable kids!….and a freaky doll…..perfect! Xx
They keep me on my toes! Poor Graceful! She’ll be gutted to be called freaky..I’ll cover her all knowing, all seeing eyes……..
xxx
Bella is doing some great posing there!!! I bet she has been sneakily reading/studying your fashion magazines!
Hehe! I think you could be right! xxx
Lovely models you’ve got there 😉 I like the name and concept of the brand too!
The brand is brilliant…it’s what we all need to do really..buy less but buy better..with these kids clothes you know you can pass them down and they’ll last – even get better with age xxx
Beautiful pics and the company needs to hire these two gorgeous models for their next ad campaign. They’re naturals! x
Honestly..Charlie laps it all up..Bella has always been a very reluctant model. That session was different though..she really got into it..I think balancing on a pole in the middle of a field made a big difference!! xxx
adorable cute kids, nice outfits, like the thought behind the brand!!
Cute adorable kids and nice natural pics, like the thought behind the brand!!
Stylish adorable kids, like the thought behind the Fable Brand!!
Thank you! I think it’s a brand and concept we all need to emotionally invest in..it makes sense.. xxx
Love The Fableists. Their clothes are so in tune with trends, and the fact they are ethical just adds such much value. Pictures are great!
Love the photos and your children are adorable models!
Those models need to be on stage. Fabulous!
I love that the brand is fighting for a good cause 😀 Fun photo shoot, and the kids look so adorable!
Nice clothes! I love the brain t-shirt! I want one 🙂 Your children are great models and they are both Beautiful 🙂