Isa Arfen x
A mixture of new and found, Isa Arfen is the London-based label started in 2011 by Serafina Sama.
Serafina graduated from Central Saint Martins School of Art & Design in 2006 and has since built up an impressive portfolio of experience: Marni, Lanvin, Marc Jacobs, Chloe, Louis Vuitton, Acne and Charlotte Olympia. It shows.
The label captures and enhances the subtle shift in the fashion mood – Soft but with feminine confidence..A walking statement of drama without causing offence.
Serafina says: ‘To me, fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.’
Edible..
Charismatic, eclectic, elegant and exuberant…it lights me up like a Lee Broom light.
Laters, Kate x






Thank you for sharing and greetings 🙂 🙂
I love that first dress . . . it makes me think one I once had–plain white cotton with hand-painted, whimsical decoration. I wonder what ever happened to that dress?
Oh, that white outfit with the red shoes! The painted eye makes it unforgettable.
Reblogged this on totalstyle.
I love her eye for detail!
Where do you usually go for your resources, if you don’t mind me asking
I collect ideas..write them all down in a notebook..and if I see anything that appeals, I trace it back to it’s source and see if I like the rest!! xxx
Incredibly stunning ! xxxxx
wow , so unique and different. Love it!
Eye eye love it!!xx
hmmm, can’t see that shiny material or that length looking very flattering on very many women. But maybe in my next life I’ll come back as tall and thin…oh wait. I am tall. Still, it’s a total miss with me. That seam down the front, with pleats?! urg…
For me is a modern take on 1950s – yes, the waist is important but the rest is very forgiving. We will have to disagree on this one as it has my heart!! xxxxx
You have such a discerning and different eye. Your take on fashion is so much more developed than mine is, that, I have to admit, I go back looking to see it again and again, what did I miss? What is there here? You are MY mentor when it comes to fashion.
Love that dress with the eye!
The second image is actually amazing, I love it with the shoes
Where is the LOVE button? I could wear EVERYTHING! If you pull in the waist, the length is fine. A nod to the 50’s. Gorgeous. Will be looking for this~XO
Such a clever play with shapes and colours…who knew orange shoes could be so desirable?!! xxx
Omg I want that first dress!!
Reblogged this on White Lies and commented:
The forest green skirt though!
Wow.. Love the white dress with the crazy splash of colour!x
Everything … so beautiful!
All those pants and the suit at the end – divine X d
Love the 2nd image BEST! Beautiful
Absolutely adore that white shirt and skirt ensemble…
a perfect canvas for illustrator Marcela Gutierrez’s…
giant {gorgeous} water colour eye~ xo