THE MANIFESTO AS WRITTEN BY TOOGOOD
WHEREAS for too long we have witnessed the honest clothing of working people being stolen and arrogated in the name of so-called utility wear and industrial chic;
WHEREAS in an age of digital reproduction the individual is beset on all sides by the bastions of mercantilism and commerce, those false profiteers who prescribe with one hand and proscribe with the other, while forcing allcomers into constrictive sartorial templates;
WHEREAS the entrenched power bases of couture houses and multinationals mete and dole grotesque sumptuary laws to a compliant populace in the form of biannual ‘seasons’, weaving obsolescence into the very fabric of their garments;
WE HEREBY reject and reprehend the cruel diktats of the discredited fashionista treadmill: the voracious cycle in which spring/summer is devoured by autumn/winter, and autumn/winter is in turn devoured by spring/summer. Let them be rendered obsolete by the very inconstancy they thrive upon — we want it to happen! We will create only when we choose to create. Never again shall free thinkers be in thrall to the caprices of chainstore buyers or of marketing consultants!
OUR AIMS are simple, our methods straightforward. We shall sweep aside the crumbling detritus of plutocrat designers and clear the way for a new aesthetic rooted in individuality and honesty, a liberating mode that is available to all, male and female, old and young. We celebrate the craft and the toil of the workers — not faceless serfs running up disposable fads in farflung sweatshops, but named artisans with pride in their labour.
WE SHALL harness the techniques and forms of this mechanised age and return them to the people. The inherent worth of any object lies not in the pronouncements of the self-appointed arbiters of collective taste, but in provenance and the craftsmanship of manufacture.
Unique labels inside each garment celebrate the workmanship and craft of each process and layer of creativity: The buyer, the seller, the manufacturer right back to the designer and pattern cutter. A simple, clear badge of pride.
Integrity, style, class and…excitement.
Laters, Kate x