I often wonder, do people like Champagne because of the taste, or the associations?  It raises that question of how much of life do we see through filters of branding and subliminal messages? Step away from what you’re supposed to want and a whole other world can open up.  For instance, this lighting is from Homeof, a relatively new brand formed by Helen White and Michael Jones, ex-BHS lighting designers who decided to go it alone.  Remember BHS lighting? How brilliant it was? A high street wonder…the ethos here is very similar, but oh so much slicker…

(All pics Homeof and Pinterest)

 

This is designer looks, because they’re designed by exceptional designers, with the experience to know what the high street wants, and the eye to push boundaries for the perfect product, at a price point that’s genuinely affordable.

 

I, for one, am sold.

Laters, Kate x