A mixture of new and found, Isa Arfen is the London-based label started in 2011 by Serafina Sama.

Serafina graduated from Central Saint Martins School of Art & Design in 2006 and has since built up an impressive portfolio of experience: Marni, Lanvin, Marc Jacobs, Chloe, Louis Vuitton, Acne and Charlotte Olympia. It shows.

The label captures and enhances the subtle shift in the fashion mood – Soft but with feminine confidence..A walking statement of drama without causing offence.

Serafina says: ‘To me, fashion is about desire, beauty and fun.  It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.’

Edible..

Charismatic, eclectic, elegant and exuberant…it lights me up like a Lee Broom light.

Laters, Kate x