Andy Murray has won Wimbledon!!!! Yayyyyyyy! (Do you KNOW how many times I have suffered, truly suffered watching Wimbledon?) The Lions won their tour (Whooo hooo! Nice lead up to the World Cup lads…shame you’ll all be on different teams) and Chris Froome is wearing the yellow jersey in the Tour de France (I am a Tour nut. Sad but true. Go Sky!) What’s more the sun is finally smiling: Britain is cresting a wave..and good ol’Marks and Spencer are keen to get in on the act..
The Marks and Spencer AW 2013-14 Best of British Line will land in selected stores in October and I for one will be watching with interest. Like us, they want everything to be manufactured in the UK – Jumpers from Hawick in Scotland, Outerwear in Manchester, Shoes in Northampton with Goodyear welted soles..which means a higher price-point (coats £299, trousers £129, shoes £165 etc), lower margins and an emotional plate-shift away from chasing the fast fashion phenomenon of the High Street. The big question: Will the public buy-in and buy it?
Like many Brits, I’ve always had a soft spot for M&S and have found the destruction of their chore values some what soul destroying..timeless, classic, quality was down trodden in the rampage of the decision makers seemingly more eager to get close to the flame of pile it high, sell it cheap.
But fresh from this stuttering nervous breakdown Best of British is strong and striking with distinct and praise-worthy heritage references.
I’ve missed the repression and reliance on tradition.. I want those pieces in my wardrobe..the ones that melt seamlessly in. The honest truth is, if I want stand-out, I wouldn’t look to M&S and that has always been the case.
Now they are toying with ennui and affluence.
Opulence with restraint.
It’s a marriage built on strong visual foundation and an audacious narrative: Buy less, but buy better..a Collection of integrity with a clear message that has my absolute support.
Laters, Kate xxx