A little post on a big subject..cleanliness and how much of our identity is tied up with how we smell. Or not.

We’ve long believed that bacteria on the skin are harmful. Except as we’ve got cleaner, we’ve had more problems with our skin.  The idea behind Mother Dirt is to embrace the skin for the living eco system it is and help it to reconnect with the balanced state it once had: Yes, this is cleaning with bacteria…it takes a bit to get one’s head around it, but there are people who’ve found these products so effective, one has not showered for 12 years…

(All pics Mother Dirt)

I have deeply held issues with our materialistic societies cavalier attitude in exploiting fears to bring in the money with the multibillion pound cosmetic industry smilingly leading the charge.  The pervasive message is we can always be improved, which implies we’re not meant to be happy with ourselves in the first place.  Something that women have been conditioned to think for far too long.  So is this another beautifully engineered bottle of snake oil designed to further separate us from reality and our hard earned cash?

 

Or does it actually fly in the face of conventional thinking with the offer of a level playing field and genuine control..Maybe it’s even telling us it’s OK to be us..that we need to be us..

 

This could be revolution in a bottle..

Laters, Kate x