A lot hangs on ‘want’ these days – designs being produced for a perceived need.  A bit like these Joseph Joseph freezer/fridge tupperware boxes.

At first glance – so clever! A wheel in the top to show the date stored – problem solved!

Second thought: But it doesn’t tell me what’s in there…

The truth: You can’t beat a sticky and a sharpie hashtag-Grandma-still-knows-best.

Laters, Kate x