Have you heard about Selfridge’s new Agender Project? Starting in March, instead of separate departments for men and women, the shop will stock three floors of unisex clothing for browsing by both. So is neuter the new cultural shift and a serious re-thinking of fashion? Or the prophetic skid marks of car crash about to happen? Or just someone with an unerring nose for hype indulging in the need for a good, loud scream?
Selfridges says ‘We want to take our customers on a journey where they can shop and dress without limits or stereotypes.’ It can be argued there’s always been androgyny..and the men’s fall runway highlighted a further blurring of the gender lines. It was only a couple of weeks ago I was listening to a discussion on Radio 4 about a new brand of neuter pants by Play Out – a sort of boxer for boys and girls – I would’ve blogged about it, but I actually found the designs desperately ugly in a post-eighties germanic way that really shouldn’t see the light of day again. But it’s definitely a subject making waves..
I wonder how they’ll manage the button debate – (to the right? Or to the left? Or maybe a coalition??) – not that it’s ever stopped me nicking The Husbands clothes. But then women into men has always been so much easier – if I look in my wardrobe I’ve shoes, jeans, shirts and jumpers all from the mens departments because I prefer the heavier, straighter cut. Men into women? Why not? I love a bit of flower with my masculinity..
Whether or not this is an anathema to the wonderful diversity of gender expression and just another step towards global greyness and generalisation, it’s going to be interesting..but the truth is, it’s just an eight week project..maybe just enough to get people thinking..
Laters, Kate x