Tagged: transseasonal

May 19, 2013

Set in Stone x

We have set – gulp – a date for out first-ever showing of our first-ever MasonBentley Collection which feels hugely daunting and very exciting at the same time..

It’s been eighteen months since Anna and I first came up with our Grand Plan..it was a dark, cold December night and knocking back the wine on the steps of my utility room we were both bemoaning the creative frustration we were feeling. Mix into that a computer, a shared love of vintage and a bit more Chablis..and MasonBentley was born. Right from the start we knew that a business just based on vintage would limit us – we wanted to create – truly create. But we had to start somewhere..and we had to find out if our idea for selling the clothes via Direct Selling would work.

Roll on eighteen months..and here we are with our own embryonic range..still learning, still loving it..and discovering that the more we do, the more ideas we have..sometimes, just sometimes from little acorns big oak trees grow.

The actual concept behind this collection is very simple – we wanted flexible, cool, effortless British style.

We have shirts because we believe they are the true transseasonal item worn all year round. There’s no time limit on these babies.

We have stunning ‘dickies’ that either sit on our shirts..or on a jumper..or on a t-shirt..adaptable, aspirational and clever.

We have cotton dresses because they are the ultimate in capsule wardrobe dressing. Posh them up with a pair of sky high heels..or dress them right down with flip-flops, insouciance and a bit of attitude..these dresses don’t need to wait in a cupboard for the right occasion.

We have a kaftan and a bikini as a taster of our vision for Summer 14 because we are always thinking ahead.

But rather than me tell you, have a look at our first round of photos (with more to follow)..