I am obsessed by supermarkets. I watch them change, adapting to the demands of society. Their purpose is to fill a need and make a profit, but at what cost? Where does the truth lie? The cynic in me thinks they’re not changing because they have a conscience, but because it’s another tag line to peddle, another profit pocket to plunder, and so I watch with interest the bright, shiny, plastic packaging of their organic and vegan food, designed to appeal. Which means I sigh with pleasure when someone with real clout can dig deeper than green-washing headlines and cultivate, from their rich soil upwards, a brand embedded and held up by sustainable beliefs. But the shining joy of Stella McCartney is not just her glowing ethos, but her vision, because she points to a future away from obvious hippy, home spun stereotypes that says caring can be luxurious; she blurs boundaries, fuses opposites and visibly demonstrates that anything is possible, if we want it enough.
Bring it on.
Laters, Kate x