If I see something I like that flutters the gut I follow the trail back to see if it was a one off or a true love. Sometimes there’s only time to scribble a name down..then tracking it down is a bit like a treasure hunt wondering what will turn up. So it was with Joie – a name in my notebook, a diamond in the dust.
What first caught my interest were the shirts with their easy nonchalance and natural grace.
In many ways similar to Zadig and Voltaire except more accessible, less edgy. Although much of that is the contrast of styling. Look at Joie as individual items rather than a whole look and it would be easy to add the urban edge.
Made with quality materials, there’s nothing faddy – they’re the type of pieces that will live on in the wardrobe, adapting and morphing with the times.
Smoothly integrated, wearable, honest.
Key pieces painted in broad strokes.
With a joy of simplicity.
I could say I didn’t like it. But it would be a lie.
Laters, Kate x